It was my birthday recently and with that day came a perfect case study on how to not promote a book. In this post, I am going to break down three things: What the author did wrong, why it was a bad idea, and a few suggested changes that should […]
Advice
Here is everything you need to know about online (blog) marketing. For books or anything else. Get ready – if you blink you might miss it. Provide something valuable that people want or need Do it regularly That’s it. Now you know how to make a blog that gets customers […]
Everything you need to know about online marketing in 30 ...
2 Comments All you writers are being too effective with your author Twitter accounts. Some of you are even getting readers. This is because you are not doing all the things that make your Twitter account fully ineffective. Forget the 80% content 20% fun rule – this is how you make sure […]
How to run a fully ineffective author Twitter account
When you self publish there are a few basic facts that often get overlooked. Here are five of them. 1. You are your own editor Unlike with traditional publishing, a self published author is their own editor. This means that you do not have a second -more exprineced – pair […]
Five things you need to know about self-publishing
“I know I need an author platform,” say some writers, “but I don’t feel ready to set one up right now.” You are never going to feel like it. Platforms need time to grow. A lot of time. The most optimal time to start platform building is two years ago. […]
You are never going to feel like it
For us authors, our biggest and most important brand is our own name. That means when people Google us, the first result should be our own. Let us take a look at how you get content about your name to the top of the search results for your name. 1. […]
Getting your name out there as an author
I have been pondering the question of spending money on YouTube sponsorship channel specifically to raise book sales. I’m not sure I have all the answers but let’s unpack the question anyway. First, what is ROI? ROI, in case you have not heard of it before, is a marketing term […]
ROI of YouTube sponsorship in terms of book sales
1 Comment Is it possible to get more book sales on, say, Amazon without advertising? Can it be done and if so how? Let’s be honest, what most authors want is to sell more books. It would be nice if there was a set of secret magical words that could just keep […]
How do you get more book sales without advertising?
Your blog headlines are the part of the blog post that draw people in and make them want to keep reading. The more places your headlines pop up, the better the chances of people reading the post. This is why most blog writers share their posts on social media. Sharing […]
How to get your blog headlines on our front page
I am fairly confident that most of us writers want to know if there is a secret on how to write and sell a book. Or many books. As the secret is to keep going and don’t give up, wouldn’t it be great if there was some sort of learning […]
Learn how to write and sell a book
The received wisdom is that an author needs a platform. That platform should have a website, a blog, a list, two social media, and a regular newsletter. What if all that is total bunk? In 3BC a male was born who went on to change the entire world with the […]
An alternative approach to Author Platforms
I wrote recently about my hatred of email lists and now I have a new approach that I hope will totally replace email – relationships. Lorraine Hamilton wrote an article a few years ago about giving up on lists and doing something better. As soon as I read it, I […]