Author Buzz

Where Authors & Readers find each other

Sell more books

Pretty much all authors want to sell more books. After all, getting paid matters too. This category is for advice that should help an author sell more books.

man in brown long sleeve sweater and black pants sitting on brown sofa chair using laptop — A commonly held business truth is that people hate to be sold to but they love to buy. Hard selling your books is unlikely to work. I covered part of this in the article about how to run a terrible Twitter account – sell sell sell does not work. Most […]

Don’t sell books, allow people to buy them

6th February 2022 in Sell more books tagged Author Platform / George R. R. Martin / guide / sell more books by Matthew Brown

green leafed tree — Did you know that acorns and squirrels can teach us something about selling books? Stick with me, and you will see exactly what I mean. 1. Grow then flower: Build your online presence first A tree does not invest effort into blossoms until it has first established itself. Likewise, if […]

10 things trees can teach authors about online marketing

31st January 2022 in Sell more books tagged Author Platform / books / readers / social media / trees by Matthew Brown

books — Is it possible to get more book sales on, say, Amazon without advertising? Can it be done and if so how? Let’s be honest, what most authors want is to sell more books. It would be nice if there was a set of secret magical words that could just keep […]

How do you get more book sales without advertising?

16th May 2020 in Sell more books tagged Amanda Palmer / Author Platform / email list / lists / self-promotion / sell more books / start a movement by Matthew Brown

As part of the Author Buzz mission to promote authors (especially authors in the UK), we would like to offer authors the chance to promote their book for free. There are no catches. You just find your way to our directory and add your book to the books section. You […]

Advertise your book for free

1st June 2019 in Sell more books tagged advertising / books / directory / sell more books by Matthew Brown

girls whisper — What would you think if I told you that the way to sell more books is to never promote your books? You probably think I have lost the plot. Yet it is true. The worst think we authors do is try to promote our books. The problem is promoting books […]

Never promote your books

7th May 2019 in Publicity / Sell more books tagged be interesting / fame / J. K. Rowling / publicity / talk by Matthew Brown

newspaper — The reason marketers bang on about press releases is that they work – a press release for a book should not be so different. I have hesitated to write this article. It feels like I would only cover things that authors, being writers, already know. However, as publishers seem to […]

How to write a press release for a book

27th April 2019 in Sell more books tagged press release by Matthew Brown

Blog — If you want to sell more books, sooner or later you will have to communicate with people who buy books. Specifically the kind of people who buy your books. You are, for the main, limited to selling within your own platform. That means that if you want to sell books, […]

How and why to generate leads with your blog

28th December 2018 in Sell more books tagged Author Platform / blogging / leads / sales by Matthew Brown

reading books — Your book has just been published and now you face the question of how to get readers. We look at some of the ways authors get readers.

Seven secrets of how new books get readers

26th June 2018 in Sell more books tagged Author Platform / books / groups / press releases / readers / SEO / Twitter by Matthew Brown

books — I don’t have any specific figures to show you but my guess is that less than 1% of readers are actively searching for new books. The sad state of author earnings suggests that readers stick to authors they already know and trust. Which explains that the tactics for selling books […]

How do you reach readers not looking for new books?

8th March 2018 in Sell more books tagged Author Platform / guide / publicity / readers by Matthew Brown

Diffusion of ideas — There is a theory of the spread of technology called the diffusion of innovations and it could help you sell more books. According to the theory, most people are resistant to the idea of trying something new. For example, a new technology or a new author. However, word-of-mouth recommendations overcome this […]

How diffusion could sell more of your books

31st January 2018 in Sell more books tagged idea diffusion / readers / Seth Godin by Matthew Brown

newspaper — There is a powerful tool for book promotion that, as far as I can tell, most authors (and publishers) seem to have missed entirely. This tool can get more people to book signings. It can sell more books. It can even help improve your blog’s position in Google. And it […]

An underappreciated author promotion tool

14th December 2017 in Sell more books tagged press releases / self-promotion / sell more books by Matthew Brown