When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original […]

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections […]

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so y […]

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a […]

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I fin […]

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, […]

You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was […]

Way back in 2014, I wrote about a breakthrough resource for your content creation. Here’s what I had to say: “Finally, after years of clumsy, clunky automated […]

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way […]

Publishing content regularly — and striving to improve with each new creation — is a proven way to figure out how to serve your audience and meet your business […]

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you […]

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point […]

We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal […]

I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, l […]

It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for […]

This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out […]