An author’s platform is the totality of the author’s ability to command or engage the interest of others. Specifically the author’s ability to engage the interest of potential readers. Typically, a platform strategy would include a blog, social media, press releases, and a mailing list.
It might be said that an author’s platform is the number of people that they can reach who will be happy to hear from them.
As authors, we are inclined to think that we know how to write – the truth is most author blogs fail. The fact is most people will not see the end of your article and a lot of people will never scroll at all. That means that you must get […]
With a book, readers know what to expect because the author’s intentions are clear from the title, the cover and the blurb on the back. Are you doing the same with your blog? Recently, we talked about author blogging and what authors could blog about. One thing we did not talk […]
Should authors blog? If so, what should we be blogging about? Blogging, like social media, is often touted as the golden ticket to book sales. It rarely delivers on this promise. Of course, they don’t – there is no such thing as a magic bullet to make sales happen. However, […]
Have you ever heard of this thing called an author platform? It is supposed to sell books, right. The dream of being an author is highly compelling for us writers. We spend hours and weeks and years writing our book. Finally, it is ready to go. There is just one […]
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