Give your readers something to whet their appetites. Craft a side story involving one of your characters – it does not need to be the main protagonist. Publish this story on your blog or on another story sharing site. This works well because readers can get a sense of your […] Platform Building: Share a short side-story1st October 2022 in Platform Building Prompts tagged Author Platform / short stories / side story by Matthew Brown
On social media as well as on your blog, make a point of replying to as many people as possible. If a follower, reader, or visitor has taken the time to say something or ask a question – get in there and offer a reply. If nothing else, this will […] Platform Building: Engage in a “week of replies”24th September 2022 in Platform Building Prompts tagged Author Platform / blogs / reply / social media by Matthew Brown
The true elegance of writing contests as an author is that you never have to mention the ones you did not win; only the ones you won. A shiny list of competitive writing contest wins that you have been awarded will impress readers, agents, and publishers alike. I like to […] Platform tip: Enter writing contests10th September 2022 in Platform Building Prompts tagged Author Platform / Competitions by Matthew Brown
1 Comment Author Buzz is introducing IndieWeb features – something we hinted at a few months ago. What is IndieWeb and why should authors use it? First the boring answer IndieWeb is a community of people building software to enable independent websites to maintain their social data on their own web domains. […] What is the IndieWeb and how can it help authors?7th September 2022 in Social Media tagged Author Platform / blogs / IndieWeb by Matthew Brown
Your website or blog needs an about page. That page should be all about you. It should answer common questions the press might ask and supply common things bloggers might want to use when they write about you – like quotes, a photograph, and some biographical information. I call this […] Platform tip: Your about page3rd September 2022 in Platform Building Prompts tagged Author Platform / press information by Matthew Brown
As an author, you are going to have to show your face sooner or later. You might as well invest in that one recognisable headshot now. Putting a face to your name makes you seem more trustworthy and a single image that you use everywhere gives you an easy to […] Platform tip: It’s headshot time27th August 2022 in Platform Building Prompts tagged Author Platform / headshot / photo by Matthew Brown
We all use email these days. I would be willing to bet that many of us have some sort of email signature. Most businesses do. Why not make sure your signature has your blog and primary social media accounts linked. This turns all your email correspondences into a recruitment tool […] Platform building tip: Put your email signature to work20th August 2022 in Platform Building Prompts tagged Author Platform / email by Matthew Brown
On your blog, craft a post to start a conversation on the themes and issues that matter most to your next book. Explore your theme through a blog post and end with some questions to encourage your readers to engage with those themes. This is great for your book as […] Platform tip: Explore your themes13th August 2022 in Platform Building Prompts tagged blogging / themes by Matthew Brown
This week’s tip is a selection of blogging ideas that you can write about. A childhood memory – relatable example of your writing Something you might not have known – a good place to talk about an unusual hobby, qualification, or record that you hold. My favourite recipe – authors […] Platform Building: Blogging Topics6th August 2022 in Platform Building Prompts tagged blogging by Matthew Brown
Somewhere private start building a list. On that list should go the most influential bloggers and social media personalities in your genre or field. Make sure to pay attention to what they are doing – what works and what does not. Do not just watch, though. Take the time to […] Platform building: Identify the leaders of the pack30th July 2022 in Platform Building Prompts tagged Author Platform by Matthew Brown
If you have yet to do so, pick your social media channels to invest in. It is best to figure out where your potential readers like to socialise. Our author platform social media guide breaks down the figures for social media use. Platform Tip: Pick only one or two social media channels23rd July 2022 in Platform Building Prompts tagged Author Platform / social media by Matthew Brown
Get yourself a stronger sense of the reader you are targeting by working out the details of who this (fictional) person is. Do this like you would develop a character. This person you just made up should typify your ideal reader. Now you know them, you can tailor your platform […] Platform Building: Build an ideal reader profile16th July 2022 in Platform Building Prompts tagged Author Platform / readers by Matthew Brown