Earlier this year, I turned to Featured.com for quotes from experts about getting into traditional publishing. I asked what new authors need to know.

Four experts replied. This is what they said.

Getting Traditionally Published: An overview

New authors in the UK must navigate the complexities of publishing, distinguishing between traditional and self-publishing models. Traditional publishing requires securing a literary agent, while self-publishing offers more control at the cost of handling marketing independently. Understanding submission processes and effective marketing strategies is essential for improving an author’s chances of successful publication and promotion.

Michael Kazula, Director of Marketing, Olavivo

Now Michael has succinctly summarised the problem, let us look at the answers.

Getting An Agent

For new authors in the UK, getting their first book traditionally published can be a challenging yet rewarding journey. First, understand that most traditional publishers expect authors to submit their work through an agent. Securing an agent is often the first step, as they help pitch your manuscript to publishers and negotiate the best deal. It’s important to research agents who specialize in your genre and follow their submission guidelines precisely.

Next, focus on writing a strong query letter and a polished manuscript. A query letter should briefly explain your book, its target audience, and why you’re the right author for it. It should also reflect the tone of the book and showcase your writing skills.

Also, be prepared for rejection—it’s a normal part of the process. Persistence and patience are key. Once you get an agent, they’ll help refine your manuscript and guide you through the publishing process, from dealing with editors to marketing.

Finally, networking can be beneficial. Attending writing workshops, conferences, or joining writer’s groups can provide insights and connections that might help you secure an agent or publisher. Keep refining your craft and stay committed to your goal.

Fawad langah, Director General, Best Diplomats

Fawad correctly tells us we need an agent and a good query letter can help with that. What else do new writers need to know about getting an agent?

About That Query Letter

As someone who’s navigated the publishing landscape, I’ve found that the most effective approach for new UK authors is focusing on crafting a compelling query letter before anything else. When I launched my first successful pitch, I discovered that personalization was key – researching each agent’s specific interests and recent sales led to a 40% response rate, compared to the 5-10% industry standard for generic queries.

The query letter needs three sharp elements: a hook that captures attention in under 20 words, a brief synopsis that focuses on conflict and stakes, and relevant biographical details that position you as the right person to tell this story. For instance, my successful query opened with a hook that drew five requests for full manuscripts within a week.

Most importantly, only query once your manuscript is completely polished. In the UK market, you typically get one shot with each agent, and rushing to query with an unfinished manuscript can permanently close doors.

Alexander Weber, Founder, Dein Schriftgenerator

Alexander reminds us to have a finished manuscript before you start sending your letters. Let’s talk about that next.

First, Finish The Book

New authors in the UK should know that getting a traditional publishing deal takes time and persistence. First, focus on writing a strong manuscript, then research agents and publishers that specialize in your genre. It’s important to craft a solid query letter and synopsis because these are often the first things agents and publishers will see. Don’t be discouraged by rejection-it’s part of the process. Many successful authors faced multiple rejections before landing a deal. Building a network with other writers and attending events can also open doors and provide valuable advice. Patience and determination are key.

Adnan Jiwani, Assistant Manager Digital Marketing, Ivacy VPN

What do you have to say?

Did they miss anything? (Silly question, whole books have been written about this). What would you add?

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