On your blog, craft a post to start a conversation on the themes and issues that matter most to your next book. Explore your theme through a blog post and end with some questions to encourage your readers to engage with those themes.

This is great for your book as readers will already be invested in the themes that you explore and you will have a sense of how much readers care about those themes.

Additionally, you should attract new readers interested in the themes and issues that your writing brings up. Double win.

For more platform building insights check our full and free Author Platform guidebook.