Who would miss you? If your blog was deleted tomorrow and you and all your books were replaced by pod people, who would notice? 

Thanet Creative have told us that we are in the middle of Doppelganger Week. (I know because I wrote the post). That got me thinking – if you or I were replaced by feeble clones, who would notice or care?

The chances are, far fewer people would miss us than we might hope. But those that do – readers, lovers, family, or friends – those the people that matter most.

The readers that would protest if your franchise were taken over by third-rate ghost writers – those are your core audience. Those people that would care are the ones that you write for.

If you don’t have a core that would notice the difference, you may be selling to the wrong people. Find the right audience. Find the people that would be upset if you were replaced by a pod person.

You would not, I hope, invest your personal time in friends that would not notice if you vanished. Likewise, don’t invest in readers that would not care. Of your readership base – who would miss you? Those are the people you should focus on. They are the core of your platform. No one else matters.